Astana, Kazakhstan
Almaty, Kazakhstan
Unicase advises FMCG clients on distribution models, trade terms, discount and rebate arrangements, consumer protection compliance, advertising rules, customs matters and antitrust issues. These areas are particularly important in Kazakhstan, where regulatory scrutiny over market conduct, competition practices and consumer-facing businesses has increased in recent years.

In the pharmaceutical and healthcare sectors, Unicase supports clients with product licensing and registration, interaction with relevant Kazakh authorities, pharmaceutical warehouse certification, public procurement participation, and corporate, regulatory and employment requirements applicable to foreign-owned healthcare businesses. The firm has also advised on complex healthcare infrastructure projects, including PPP arrangements and hospital construction programmes involving international sponsors, lenders and public sector stakeholders. Kazakhstan’s e-commerce and digital retail markets are also developing rapidly, creating new legal considerations around data localisation, digital platform regulation, online consumer protection, electronic contracting and tax structuring. Unicase advises digital platforms, marketplace operators and omnichannel retailers on direct and commission-based sales models, consumer contract requirements, platform compliance and Kazakhstan’s evolving digital commerce regulation.
Kazakhstan is the dominant consumer market in Central Asia, a middle-income economy of 20 million people, with a growing urban middle class, rising retail consumption, and an increasingly open investment climate. The country's integration into the Eurasian Economic Union (EAEU) shapes the regulatory environment for FMCG and pharmaceutical companies in critical ways: product certification, labelling requirements, customs procedures, and sanitary standards are governed by a layered framework of national legislation and supranational EAEU technical regulations.
Top Projects:
Unicase advised Mars Kazakhstan on customs clearance procedures, discount and trade terms arrangements, and employment regulation, delivering a comprehensive legislative analysis and risk mitigation recommendations for the company's ongoing operations in Kazakhstan.
Unicase advised Fresenius Medical Care GmbH on a public-private partnership project for the organisation of hemodialysis services across multiple cities in Kazakhstan and Kyrgyzstan, covering all stages of implementation including licensing, construction, lease of state-owned facilities, and pharmaceutical supply arrangements.
Unicase advised Johnson & Johnson on customs valuation practices and regulatory compliance in connection with the direct importation of medical products into Uzbekistan, assessing permissible valuation methods and advising on importer liability and risk mitigation under applicable law.
Unicase advised Beiersdorf AG (Nivea) on the full range of its day-to-day operational legal matters in Kazakhstan, including distribution agreements, bonus and discount schemes, employment law, and commercial contractual relations with local partners.
Unicase advised Danone Group on an internal corporate restructuring across its Kazakhstani operations, navigating regulatory formalities, antitrust implications, and corporate law requirements applicable to the group reorganisation.
Unicase advised Wildberries on the legal framework governing marketplace and direct sales operations in Kazakhstan and Uzbekistan, including an analysis of digital commerce regulation, review of commission agreement compliance with Kazakhstani legislation, and advice on applicable tax implications.
Unicase advised Medtronic in connection with the Hospital Solutions project, preparing the legal memorandum and regulatory framework, developing proposed structural amendments, and drafting tender documentation and technical specifications in compliance with Kazakhstani procurement legislation.
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